General iReach questions
What's the difference between the iReach service and full PR Newswire Membership?
iReach is PR Newswire's Do-It-Yourself platform for customers only interested in
online news distribution, SEO and lead generation. It is ideal for customers who
want to reach consumers directly and are not interested in media pickup. It can
build online visibility for a campaign, a product, an organization, and more.
However, if you are looking for a more targeted media reach, wider online distribution,
advanced targeting, disclosure distribution and more, become
a PR Newswire member to take advantage of:
- Robust Media Distribution: to newsrooms through wire distribution and individual
journalists, bloggers and trades through PR Newswire for Journalists.
- Editorial review and assistance to help you pick the most effective distribution
and spot errors in your content before transmission.
- A support team to assist you with any questions.
- Increased SEO benefit of full online distribution to the WebMax network of over
5,400 websites. (The iReach online distribution network consists of just over 1,000
- Your own reporting dashboard (Online Member Center): Reporting on journalists and
bloggers views from PR Newswire for Journalists, public views of your release on
PRNewswire.com. With premium distributions, you also receive full search details
(search terms used to find your content, number of clicks on links in your release
and more) and 30 days of online media monitoring.
What products does iReach offer?
- SearchReach - Your content is hosted on PRNewswire.com, the industry's most trafficked
website. Your content will also be indexed by search engines including Google and
- WebReach - Your content with photo is hosted on PRNewswire.com and syndicated online
to a network of over 1,000 websites.
- WebReach Plus - You get all the benefits of WebReach, plus your photo displayed
on the Reuters Sign in Times Square.
- SocialPost - Your tweet reaches the followers of relevant industry-specific PR Newswire
Twitter accounts, linking them back to your iReach content.
- Embedded Video - Submit a link to your YouTube video with a WebReach or WebReach
Plus order, and the video will be embedded in your content when it posts to prnewswire.com.
How is iReach different than other online distribution services?
iReach leverages the industry's most trafficked website (PRNewswire.com), largest
online syndication network and exclusive distributions to help you promote any piece
of content with online readers - be it a web page, website, blog post, photo, video,
or something else. When your message is found in search engine results, posted on
relevant niche websites, shared on social networks like Twitter and YouTube, and
seen the Reuters Sign in Times Square, it helps you:
Build the online visibility of your message:
All iReach orders are posted to prnewswire.com and optimized with contextual tagging
and keyword-friendly URLs built from the content headline. Content is made indefinitely
available to search engines, distributed via RSS and tagged for relevant industries
Boost the SEO of your website or blog:
When you use WebReach or WebReach Plus distribution, the online syndication network
of 1,000+ posting sites drives more readers and links to your site.
Increase sharing of your message:
To maximize sharing, you can embed a video in your release and submit a tweet to
reach the followers of relevant industry-specific PR Newswire Twitter accounts.
Reach people offline and in person:
WebReach Plus distribution gets the image you submit on the Reuters Sign in Times
Square - a 7,400 square foot digital billboard that receives more than 1.5 million
impressions per day.
How does iReach optimize my content?
All iReach orders are posted to prnewswire.com with keyword-friendly URLs built
from the content headline. Your content is made indefinitely available to search
engines, distributed via RSS and tagged for relevant industries and subjects. When
you use WebReach or WebReach Plus distribution, the online syndication network of
1,000+ posting sites drives more traffic and links to your site.
What is Times Square photo distribution?
When you use WebReach Plus, the image you submit with your content will be displayed
on the Reuters Sign in Times Square, one of the world's largest digital signs. The
7,400 square foot digital billboard receives more than 1.5 million impressions per
day and features a regular stream of PR Newswire customer photos throughout the
day. The photos are accompanied by a headline and are displayed in 15-second increments.
About 5 business days after your content is distributed, you will be emailed a time-stamped,
low-res webcam snapshot of your photo and headline on the sign. A high-res version
of your photo displayed on the sign is available for an additional fee.
What is SocialPost? How is it different than just tweeting my release myself?
SocialPost gets your desired headline posted to a variety of popular PR Newswire
social network presences including in front of 1,000s of followers of PR Newswire's
industry-specific Twitter feeds. SocialPost distribution is designed to drive traffic
to your content via Twitter and Facebook.
While we encourage you to retweet it to your followers, SocialPost gets your content
in front of followers of PR Newswire's industry focused Twitter accounts - a large
yet targeted social network audience. It also boosts your message's real-time SEO,
as your tweet is posted on relevant PR Newswire Twitter accounts at staggered intervals.
Where do I find the direct link to my YouTube video?
Once your video is uploaded to YouTube, you can get the link in two ways:
- Highlight the link in the address bar on your Internet browser (Internet
Explorer, Chrome, Firefox, Safari) and then click File > Copy (or CTL+C on a PC
/ Command+C on a Mac)
Note: The link to your video must be less than 256 characters. If the link is too
long, go to option b.
- Click the Share button below your video on YouTube.
This will display a field with a link to your video starting with http://youtu.be. Highlight that link and then click File
> Copy (or CTL+C on a PC / Command+C on a Mac).
What should my YouTube video's privacy setting be set to so that people can view it?
Your video's privacy setting on YouTube must be set to either "Public” or "Unlisted”
to be visible to end users. "Private” videos cannot be used with your press release.
If you require additional support with YouTube, please go to:
What Internet browsers are compatible with iReach?
iReach supports the following internet browsers IE 7/8/9, Chrome, Firefox 3.6 (or greater) and Safari 3.0.4 or greater.
My iReach Registration
I've just registered for an iReach account. Now what?
For security purposes, you will be sent an activation link via email. Once you click
the activation link and submit an order, the iReach team will begin verifying your
account, which may take up to 1 business day.
My registration was rejected. Why?
In order to maintain our credibility and reputation, PR Newswire has very strict
guidelines in place for our iReach service. An organization must meet the following
criteria in order to establish an iReach account:
1) if publicly traded, the organization can be found on their relevant stock
2) have not been refused membership with PR Newswire previously,
3) have an active website address,
4) have an active website address that is not a phishing/redirect site or
imitating an organization,
5) does not make stock tips,
6) does not offer online gambling,
7) does not promote pornography,
8) has a physical address rather than a P.O. Box,
9) can verify a registrant's affiliation with the organization,
10) If the organization has an active PR Newswire membership, the registrant
is listed as an authorized sender,
11) have a mailing address in the US or Canada.
Should you need any assistance, submit a support request
or click the "Live Help" icon in the top right of the iReach site to chat with
an iReach expert.
Who do I contact if I have a question about my registration?
You can submit a support request or click the "Live
Help” icon in the top right of the iReach site to chat with an iReach expert.
My iReach Release
What kind of content cannot be sent through iReach?
- Celebrity endorsements.
- Content without attribution.
All content distributed via the iReach service must include the name of the source,
namely the entity, organization or individual making the announcement or issuing
the press release. (If you are a public relations or investor relations agency,
the source will be your client, not the name of your agency.)
- Defamatory, Inflammatory or Potentially Libelous Copy.
Content that could be considered obscene, libelous, slanderous or otherwise defamatory,
false or misleading or which violate any copyright, right of privacy or publicity
or other right of any person.
- Online gaming/gambling information.
- Material news for public companies.
If you are a public company seeking to communicate with your shareholders and/or
fulfill your regulatory obligations, PR Newswire has a full suite of disclosure
and communications tools, including distribution to disclosure media and financial
portals, IR Web sites and Webcasting services. See
PR Newswire's website for more information regarding disclosure tools.
- Stock advice or recommendations.
- Threatened litigation.
PR Newswire reserves the right to reject any content it does not deem fit for distribution.
Can I get help writing my content?
PR Newswire's free PR Toolkit has all the help you need! Visit the PR Toolkit now for writing tips, photo tips, multi-cultural
tools, formatting guidelines and common pitfalls to avoid.
What is the maximum word length for my content?
iReach limits content to a 1,000 words. The optimum length is generally 400 to 600 words - between about a page and a half and two pages. This length is short enough for readers to digest and search engines to spider fully, but long enough to include rich detail.
Is there an optimal headline length?
We recommend keeping your headline shorter than 60 characters including spaces,
as search engines will cut off any words after that in the results they show searchers.
Will I be notified when my content goes out?
Yes, you will receive an email notification once your content has been distributed.
How can I set the timing of my distribution?
You can select any time for distribution after 1 business day from now. iReach is not meant for time-sensitive or material news, and therefore does not allow for immediate distribution. With iReach standard timing, your release will be processed within 1 business day of receipt. If you need greater control over when your release is distributed, become a PR Newswire member.
What is Industry and Subject Targeting? How many targets can I choose?
Industry and subject targeting helps your news reach the right audience online, giving you more control over your content's niche website syndication, RSS distribution and industry tagging. You may select up to 5 total targets.
Do you review/edit my content before it goes out?
The iReach Editorial team will not edit your content, though they will review it to make sure it meets our guidelines for acceptable copy. Unless it violates these guidelines, your content will be distributed as-is.
Can I cancel or change my release once it has been distributed?
Yes, the iReach team can assist you with removal from our web site and/or content changes after distribution. Additional fees may apply.
How can I see my order history?
Once you are logged into the iReach site, you will see a link at the top right of the screen called History. This will give you a list of all content you have distributed, the product ordered and the price paid.
Payment and Refunds
How will charges appear on my credit card statement?
The charge for your iReach order will be listed on your credit card statement as "PR Newswire Association".
What is the refund policy?
Once you submit your order, it cannot be refunded. If you wish to make changes to your content after it has been submitted, an additional fee may apply. If your content is rejected, your credit card will be refunded.
How do I use a package I purchased?
Login to iReach and then select the product you wish to order. At the bottom of the order form you will see a drop down menu with the list of packages you have previously purchased. Select the desired package and your order will automatically will be deducted from your package balance. You will not need to enter your payment information when you are sending releases that are part of a previously purchased package.
How do I check my package balance?
Once you are logged into the iReach site, click "Credits & Packages" link at the top right of the site. This will give you a list of all the packages you have purchased and the number of releases you have left to use.
What is a promo code?
Special offers and promotional discounts offered by iReach and its partners are handled via unique promo codes. If you received a promo code, you may use it by entering it into the promo code field at the bottom of the iReach Order Form.
What's a credit, and how do I use mine?
A credit is a discount or special offer that the iReach team has added to a user's account. You can see the discount amount and qualifying iReach distributions for a credit you've been given by signing into your account and clicking the "Credits & Packages" link at the top right of the site. You can apply a credit for any qualifying distribution in the Promotional Code/Credit field at the bottom of the order form.
My promotional code/credit isn't working.
Make sure that your code applies to the product or distribution that you are ordering and that your code's expiration date hasn't passed. You can check by clicking the "Credits & Packages" link at the top right of the site.