Frequently Asked Questions

What's the difference between the iReach service and full PR Newswire Membership?

iReach is PR Newswire's Do-It-Yourself platform for customers only interested in online news distribution and lead generation. It is ideal for customers who want to reach consumers directly and are not interested in media pickup. It can build online visibility for a campaign, a product, an organization, and more.

However, if you are looking for a more targeted media reach, wider online distribution, advanced targeting, disclosure distribution and more, become a PR Newswire member to take advantage of:

  • Robust Media Distribution: to newsrooms through wire distribution and individual journalists, bloggers and trades through PR Newswire for Journalists.
  • Editorial review and assistance to help you pick the most effective distribution and spot errors in your content before transmission.
  • A support team to assist you with any questions.
  • Increased visibility benefit of full online distribution to the WebMax network of over 5,400 websites. (The iReach online distribution network consists of just over 1,000 websites.)
  • Your own reporting dashboard (Online Member Center): Reporting on journalists and bloggers views from PR Newswire for Journalists, public views of your release on PRNewswire.com.
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What products does iReach offer?

  • SearchReach - Your content is hosted on PRNewswire.com, the industry's most trafficked website. Your content will also be indexed by search engines including Google and Bing.
  • WebReach - Your content with photo is hosted on PRNewswire.com and syndicated online to a network of over 1,000 websites.
  • WebReach Plus - You get all the benefits of WebReach, plus your photo displayed on the Reuters Sign in Times Square.
  • SocialPost - Your tweet reaches the followers of relevant industry-specific PR Newswire Twitter accounts, linking them back to your iReach content.
  • Embedded Video - Submit a link to your YouTube video with a WebReach or WebReach Plus order, and the video will be embedded in your content when it posts to prnewswire.com.
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How is iReach different than other online distribution services?

iReach leverages the industry's most trafficked website (PRNewswire.com), largest online syndication network and exclusive distributions to help you promote any piece of content with online readers - be it a web page, website, blog post, photo, video, or something else. When your message is found in search engine results, posted on relevant niche websites, shared on social networks like Twitter and YouTube, and seen the Reuters Sign in Times Square, it helps you:

  • Build the online visibility of your message:
    All iReach orders are posted to prnewswire.com and optimized with contextual tagging and keyword-friendly URLs built from the content headline. Content is made indefinitely available to search engines, distributed via RSS and tagged for relevant industries and subjects.
  • Boost the visibility of your website or blog:
    When you use WebReach or WebReach Plus distribution, the online syndication network of 1,000+ posting sites drives more readers to your site.
  • Increase sharing of your message:
    To maximize sharing, you can embed a video in your release and submit a tweet to reach the followers of relevant industry-specific PR Newswire Twitter accounts.
  • Reach people offline and in person:
    WebReach Plus distribution gets the image you submit on the Reuters Sign in Times Square - a 7,400 square foot digital billboard that receives more than 1.5 million impressions per day.
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How does iReach optimize my content?

All iReach orders are posted to prnewswire.com with keyword-friendly URLs built from the content headline. Your content is made indefinitely available to search engines, distributed via RSS and tagged for relevant industries and subjects. When you use WebReach or WebReach Plus distribution, the online syndication network of 1,000+ posting sites drives more traffic and links to your site.

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What is SocialPost? How is it different than just tweeting my release myself?

SocialPost helps drive traffic to your content by tweeting your message to thousands of followers of several industry-specific Twitter accounts from PR Newswire.

While we encourage you to retweet it to your followers, SocialPost gets your content in front of followers of PR Newswire's industry focused Twitter accounts - a large yet targeted social network audience. It also boosts your message's visibility, as your tweet is posted on relevant PR Newswire Twitter accounts at staggered intervals.

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What Internet browsers are compatible with iReach?

iReach supports the following internet browsers IE 7/8/9, Chrome, Firefox 3.6 (or greater) and Safari 3.0.4 or greater.

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I forgot my password, how do I reset it?

To reset your password, go to https://ireach.prnewswire.com/Popups/ForgotPassword.aspx

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What is Times Square photo distribution?

When you use WebReach Plus, the image you submit with your content will be displayed on the Reuters Sign in Times Square, one of the world's largest digital signs. The 7,400 square foot digital billboard receives more than 1.5 million impressions per day and features a regular stream of PR Newswire customer photos throughout the day. The photos are accompanied by a headline and are displayed in 15-second increments. About 5 business days after your content is distributed, you will be emailed a time-stamped, low-res webcam snapshot of your photo and headline on the sign. A high-res version of your photo displayed on the sign is available for an additional fee.

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Where does my photo show up with my press release?

The photo will show up embedded within your press release on PRNewswire.com and on select websites that will render your release.  It will show up as a link on all other websites that don't render the photo.  The photo will also show up on the PR Newswire Photo Archive (photos.prnewswire.com).

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How do I post my video to YouTube?

For detailed instructions on how to upload a video to YouTube, go here: http://www.google.com/support/youtube/bin/answer.py?hl=en&answer=57924

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Where do I find the direct link to my YouTube video?

Once your video is uploaded to YouTube, you can get the link in two ways:

  1. Highlight the link in the address bar on your Internet browser (Internet Explorer, Chrome, Firefox, Safari) and then click File > Copy (or CTL+C on a PC / Command+C on a Mac)
    Note: The link to your video must be less than 256 characters. If the link is too long, go to option b.
  2. Click the Share button below your video on YouTube.
    This will display a field with a link to your video starting with http://youtu.be. Highlight that link and then click File > Copy (or CTL+C on a PC / Command+C on a Mac).
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What should my YouTube video's privacy setting be set to so that people can view it?

Your video's privacy setting on YouTube must be set to either "Public” or "Unlisted” to be visible to end users. "Private” videos cannot be used with your press release.

If you require additional support with YouTube, please go to:
http://www.google.com/support/youtube/

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Which iReach products can I add a YouTube video to?

You can add a YouTube video to both WebReach and WebReach Plus releases.

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Where does my video show up with my press release?

The video will show up embedded within your press release on PRNewswire.com.  It will show up as a link on all other websites that render your release.

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I've just registered for an iReach account. Now what?

For security purposes, you will be sent an activation link via email. Once you click the activation link and submit an order, the iReach team will begin verifying your account, which may take up to 1 business day.  Upon registration, your content/press release will go through a source authentication process, in which PR Newswire confirms that the source company listed in the release is legitimately being represented by the registrant's organization.  PR Newswire confirms the validity of content in an effort maintain the integrity of our wire service and to ensure that source companies are being properly represented.

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My registration was rejected. Why?

In order to maintain our credibility and reputation, PR Newswire has very strict guidelines in place for our iReach service. An organization must meet the following criteria in order to establish an iReach account:

  1. if publicly traded, the organization can be found on their relevant stock exchange,
  2. have not been refused membership with PR Newswire previously,
  3. have an active website address,
  4. have an active website address that is not a phishing/redirect site or imitating an organization,
  5. does not make stock tips,
  6. does not offer online gambling,
  7. does not promote pornography,
  8. has a physical address rather than a P.O. Box,
  9. can verify a registrant's affiliation with the organization,
  10. If the source organization has an active PR Newswire membership, the registrant is listed as an authorized sender.

Should you need any assistance, submit a support request or click the "Live Help" icon in the top right of the iReach site to chat with an iReach expert.

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Who do I contact if I have a question about my registration?

You can submit a support request or click the "Live Help” icon in the top right of the iReach site to chat with an iReach expert.

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Can I use iReach from anywhere in the world?

Yes, iReach currently supports customers anywhere in the world.  If you are located outside the U.S. or Canada, please note:

  1. iReach does not currently accept credit cards outside of the U.S. or Canada.  Users outside the U.S. or Canada should use the PayPal payment option.
  2. Only English-language content may be distributed via iReach.
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Can I get help writing my content?

PR Newswire's free PR Toolkit has all the help you need! Visit the PR Toolkit now for writing tips, photo tips, multi-cultural tools, formatting guidelines and common pitfalls to avoid.

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What kind of content cannot be sent through iReach?

  • - Advertising.
  • - Celebrity endorsements.
  • - Content being distributed on behalf of an individual/organization by an online reputation management company.
  • - Content without attribution.
    • All content distributed via the iReach service must include the name of the source, namely the entity, organization or individual making the announcement or issuing the press release. (If you are a public relations or investor relations agency, the source will be your client, not the name of your agency.)
  • - Defamatory, Inflammatory or Potentially Libelous Copy.
    • Content that could be considered obscene, libelous, slanderous or otherwise defamatory, false or misleading or which violate any copyright, right of privacy or publicity or other right of any person.
  • - Online gaming/gambling information.
  • - Litigation-related content.
  • - Material news for public companies.
    • If you are a public company seeking to communicate with your shareholders and/or fulfill your regulatory obligations, PR Newswire has a full suite of disclosure and communications tools, including distribution to disclosure media and financial portals, IR Web sites and Webcasting services. See PR Newswire's website for more information regarding disclosure tools.
  • - Stock advice or recommendations.

PR Newswire reserves the right to reject any content it does not deem fit for distribution.

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What is the maximum word length for my content?

iReach limits content to a 1,000 words. The optimum length is generally 400 to 600 words - between about a page and a half and two pages. This length is short enough for readers to digest and search engines to spider fully, but long enough to include rich detail.

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Is there an optimal headline length?

We recommend keeping your headline shorter than 60 characters including spaces, as search engines will cut off any words after that in the results they show searchers.

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How can I set the timing of my distribution?

You can select any time for distribution after 1 business day from now. iReach is not meant for time-sensitive or material news, and therefore does not allow for immediate distribution. With iReach standard timing, your release will be processed within 1 business day of receipt. If you need greater control over when your release is distributed, become a PR Newswire member.

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What is Industry and Subject Targeting? How many targets can I choose?

Industry and subject targeting helps your news reach the right audience online, giving you more control over your content's niche website syndication, RSS distribution and industry tagging. You may select up to 5 total targets.

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Do you review/edit my content before it goes out?

The iReach Editorial team will not edit your content, though they will review it to make sure it meets our guidelines for acceptable copy. Unless it violates these guidelines, your content will be distributed as-is.

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Will I be notified when my content goes out?

Yes, you will receive an email notification once your content has been distributed.

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Can I cancel or change my release once I've submitted my order?

The iReach team can assist you with changes to a release that's been submitted but not sent yet, as well as removal from our web site and/or content changes after distribution.  In all cases, additional fees may apply.

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How can I see my order history?

Once you are logged into the iReach site, you will see a link at the top right of the screen called ‘My Dashboard’. This will give you a list of all content you have distributed, the product ordered and the price paid.

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What kind of reporting will I get after my release is distributed?

With WebReach and WebReach Plus releases you will be emailed ReleaseWatch reports that show a sample of websites that have picked up your content.  The actual distribution will actually be much larger.  Customers who use the WebReach Plus product will also receive low resolution snapshots of their Image displayed on the Reuters Sign in Times Square.  A high resolution photo is available for an additional fee.

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I get an error when I submit my payment, why?

First, make sure you've filled out all the required fields. The most common reason why you'll get an error when you submit your payment is that the address and zip code you entered in the payment page don't match the address and zip code on file with your credit card company.  Ensure that the address you entered matches what is on your credit card billing statement.  Also be advised that we currently only accept credit cards issued by banks in the United States and Canada.

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How will charges appear on my credit card statement?

The charge for your iReach order will be listed on your credit card statement as "PR Newswire Association".

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What is the refund policy?

Once you submit your order, it cannot be refunded. If you wish to make changes to your content after it has been submitted, an additional fee may apply. If your content is rejected, your order will be refunded.

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Can I buy a package of releases for a discount?

Yes. Go here: https://ireach.prnewswire.com/packages/ireach-packages.aspx

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How do I use a package I purchased?

  1. Go to https://ireach.prnewswire.com and click 'Price Options'
  2. Select the product you wish to order and enter your content.
  3. On the payment page, select the desired package from the pre-paid release dropdown and click "Apply".  Your order will automatically will be deducted from your package balance.
  4. Click "Complete Order".
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How do I check my package balance?

Once you are logged into the iReach site, click the "My Dashboard" link at the top right of the site. This will give you a list of all the packages you have purchased and the number of releases you have left to use.

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Can I purchase a customized package?

If you'd like to purchase a package outside of the ones listed here: https://ireach.prnewswire.com/packages/ireach-packages.aspx please submit a request form or click the "Need Help?” icon in the right of the iReach site to chat with an iReach expert.

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What is a promo code?

Special offers and promotional discounts offered by iReach and its partners are handled via unique promo codes. If you received a promo code, you may use it by entering it into the promo code field at the bottom of the iReach Order Form.

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What's a credit, and how do I use mine?

A credit is a discount or special offer that the iReach team has added to a user's account. You can see the discount amount and qualifying iReach distributions for a credit you've been given by signing into your account, clicking the "My Dashboard" link at the top right of the site and viewing the “Credits” table. You can apply a credit for any qualifying distribution in the Promotional Code/Credit field at the top of the payment page.

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My promotional code/credit isn't working.

Make sure that your code applies to the product or distribution that you are ordering and that your code's expiration date hasn't passed. You can check by clicking the "Credits & Packages" link at the top right of the site.

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I am a PR Newswire member and want support for products other than iReach

If you are a PR Newswire member and looking for support for products other than iReach, you can contact our member services team at (866) 641-4636.

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How do I become a PR Newswire member?

To become a PR Newswire member, fill out a membership form or contact us at (866) 641-4636.

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